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‍‍‍‍‍‍‍Hubtrac is a Premium Economy Brand. 

In an increasingly uncertain global environment, Europe’s stability carries special significance for Hubtrac. As a brand rooted in Europe, we remain committed to deepening our presence here while serving customers worldwide. With strong core advantages and a dedicated team, Hubtrac is steadily advancing toward its 2026 strategic goals—fully upgrading brand development and building a Premium Economy-standard system for partnership and promotion.

Strategic Goals

• Establish Hubtrac as a recognized Premium Economy brand

• Enhance distributors’ profitability and sales efficiency

• Build an open and collaborative brand ecosystem that fosters joint growth

• Develop customer-designed products, tailor-made by Hubtrac, with continuous innovation and improved quality

Partnership Commitments For European distributors, Hubtrac will provide structured market support:

• Unified promotional materials to strengthen brand image

• Shared best practices and marketing assets across channels

• Annual “Best Marketing Material” awards recognizing innovation and excellence

Hubtrac firmly believes: brand building is the core driver of business growth in Europe. Together with our distributors, we are committed to shaping a growing Premium Economy brand that creates lasting value for customers, partners, and the market.

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Hubtrac is not just another tyre brand. We’re a movement— we uphold the highest standards of social responsibility, environmental stewardship, and ethical supply chain practices. Our European Manufacturing Base is a proud member of the Responsible Supply Chain Initiative (RSCI), ensuring transparency, fairness, and sustainability at every step of our production.

We are also an active member of the European Tyre and Rubber Manufacturers’ Association (ETRMA), aligning ourselves with the continent’s most rigorous quality, safety, and environmental standards.

These affiliations reflect our ongoing commitment to doing business the right way—for people, for the planet, and for the future of mobility.

"7+5" Global production base layout 

Hubtrac is a tyre manufacturer that aims to co-create brilliance with its customers. Our production facilities are spread globally, with 7 research institutions, 9 manufacturing bases, and over 18,000 employees. We launched the premium TBR tyre brand, Hubtrac, in 2020, targeting diverse global markets. 

How To Make A HUBTRAC Tyre

Hubtrac's production base, whether in Serbia or Thailand, uses the most advanced design-technology and production equipment to produce every Hubtrac brand tyre perfectly and accurately. Here, we briefly introduce how to make a Hubtrac Tire to Hubtrac distributors. 

Our mission is to create lasting value by placing customers at the center of everything we do and fostering a people-oriented culture that empowers our team. We are committed to environmental protection, energy efficiency, and workplace safety, ensuring that our operations uphold the highest standards of responsibility. Through lean management, harmonious cooperation, and mutually beneficial partnerships, we strive to build a sustainable enterprise that grows together with our customers, employees, and society.