Hubtrac TBR Mobilizes Global Resources to Fully Develop the U.S. Market

With R&D support centers in Hanover, Germany and Medina, USA, manufacturing bases in Serbia and Thailand, and brand and marketing operations in London, UK, Hubtrac is a truly global enterprise. Among all markets, the U.S. stands as Hubtrac’s strategic priority. The company is now mobilizing its global resources with full force to expand in the U.S. market.

As the global transportation industry evolves, commercial fleets demand higher performance and service standards from tires. Hubtrac’s solution lies not in isolated innovation, but in a globally integrated strategic layout. With its R&D centers in Germany and the U.S., advanced production facilities in Serbia and Thailand, and brand operations in London, Hubtrac is aiming to build an international TBR (Truck and Bus Radial) tire brand. The company’s mission is clear: to deliver tailor-made, expertly manufactured, and globally supported products and solutions for the U.S. TBR market.

Designed for the U.S., Developed Globally

The U.S. road environment is uniquely challenging—extensive travel distances, highly variable weather, diverse road conditions, and stringent uptime requirements. Leveraging its dual R&D support centers in Germany and the U.S., Hubtrac combines global expertise in design and materials to develop tires optimized for American fleets.

The German R&D team focuses on precise structural design and compound development, while the U.S.-based engineering team concentrates on road testing, market feedback, and regulatory compliance. This ensures every product performs reliably in real-world conditions. From reducing fuel consumption and extending tire life to improving retreadability, Hubtrac meets the practical and economic needs of American fleets.

Notably, the R&D centers in Germany and the U.S. are not merely technical units—they serve as Hubtrac’s market-technology interface. They gather cutting-edge market insights, support on-site visits, respond quickly to customer feedback, and drive continuous improvement to keep products aligned with real operational needs.

Premium-Economy Positioning: Maximum Value for Money

Hubtrac is committed to its “premium-economy brand” positioning, striving for the optimal balance between performance and cost. Designed and manufactured to world-class technical standards, Hubtrac tires are competitively priced compared to traditional premium brands. By optimizing raw material sourcing, boosting production efficiency, and leveraging global manufacturing synergy, Hubtrac offers tire solutions with lower total cost of ownership (TCO), higher reliability, and broader adaptability—helping U.S. fleets maximize operational efficiency without sacrificing quality.

Comprehensive Product Lineup to Meet Mainstream Market Needs

To address the diverse transportation scenarios in the U.S., Hubtrac offers a full lineup of TBR products, covering long-haul, regional, urban, and off-road applications. The range includes steer, drive, trailer, and all-position tires that serve the core market needs and support custom development. Whether the goal is longer tire life, better fuel economy, or stronger retread potential, Hubtrac provides precise solutions and one-stop tire configuration support.

Smart Manufacturing: Quality and Scale Combined

Hubtrac prioritizes not just production capacity but also manufacturing consistency and precision. Its factories in Serbia and Thailand are equipped with fully automated production lines that meet Industry 4.0 standards, enabling end-to-end traceability from raw material to finished product. All products comply with international quality control standards and meet DOT and FMVSS requirements, offering consistent, reliable support to both OEM customers and regional users.

Multiple Manufacturing Bases for Global Flexibility

With two highly modern manufacturing bases in Serbia and Thailand, Hubtrac ensures both stable supply and flexibility in production. This multi-origin setup allows agile resource allocation and efficient risk management—particularly valuable amid ongoing global logistics fluctuations. It significantly enhances delivery efficiency and reliability for the U.S. market.

Customer-Centered, from London to Every U.S. City &Town

Hubtrac’s marketing and technical support team in London maintains close communication with U.S. channel partners. Through dealer visits, fleet trials, and data analysis, Hubtrac has built a robust customer feedback system, constantly refining its product roadmap. All U.S. offerings—steer, drive, and trailer tires—focus on minimizing TCO while ensuring performance, durability, and retreadability.

Hubtrac delivers not only competitively priced products but also professional, purpose-built solutions that address the real pain points of fleet operations.

Focused on the Future: Deepening Commitment to the U.S. Market

Hubtrac doesn’t just view the U.S. as a market—it sees it as the cornerstone of its global strategy. In the coming years, the company will continue expanding its U.S. distribution network, deepen collaboration with fleet customers, and develop a localized after-sales service system. The goal is to become a trusted long-term partner for American commercial tire users.

In an era of rapid change, some drive across the country to protect their families, others work through the night to ensure goods arrive on time. Hubtrac is the steady support behind them. Harnessing global intelligence and resources—from R&D centers in Germany and the U.S., to smart factories in Serbia and Thailand, to the brand hub in London—Hubtrac builds reliable tires that accompany truck drivers safely through every mile, no matter the weather or distance.

Ali Guo, Managing Director of Hubtrac, emphasizes:“This is Hubtrac’s mission. We will continue to mobilize global resources to create a safer, more efficient, and more trustworthy future for America’s truck drivers.”