Welcome to the Hubtrac Official Website!

We are pleased to embark with you on a journey defined by innovation, quality, and global excellence.


ABOUT HUBTRAC


Hubtrac is a world-class, globally integrated tire manufacturer, operating two large-scale production facilities in Thailand and Serbia. Equipped with state-of-the-art machinery and advanced manufacturing processes, we supply high-quality TBR (Truck and Bus Radial) and OTR (Off-the-Road) tire products to customers worldwide. Our international R&D team is among the best in the industry, supported by research centers located in the United States and Germany. In addition, our sales and marketing teams based in London and Hong Kong deliver fast, effective solutions to partners around the globe. Through the Hubtrac official website, you can explore our full range of products, company activities, global development initiatives, and social responsibility programs.

Hubtrac Products 


Hubtrac TBR tyres are our flagship products, manufactured in our advanced factories in Serbia and Thailand to serve global markets. Engineered for high performance, durability, and safety, TBR tyres are ideal for highway transport, regional haulage, and mixed-use operations, delivering superior grip, long mileage, and reliable handling.


In addition, Hubtrac offers a wide range of OTR tyres for heavy-duty industrial and construction applications.

Hubtrac Technology

Hubtrac Technology lies at the center of our global innovation strategy, where advanced engineering, precision manufacturing, and intelligent design work together to create world-class tyre solutions. Supported by R&D centres in the United States and Germany and by smart manufacturing facilities in Thailand and Serbia, Hubtrac integrates cutting-edge materials, automated production systems, and rigorous testing standards to deliver durable, safe, and high-performance TBR and OTR tyres for customers around the world. Our global engineering expertise covers materials science, structural design, dynamic simulation, noise control, and energy efficiency, ensuring our products perform reliably across diverse road conditions, climates, and transportation needs.

HUBTRAC MEDIA


Hubtrac Media serves as the central hub for corporate information and brand content, dedicated to presenting technological achievements and industry developments in a more visual and impactful way. Here, we do more than showcase products — we share the stories behind innovation, helping global audiences better understand Hubtrac’s technical strengths and market presence.

—— ALL ABOUT HUBTRAC ——

A World Class Brand

—— ALL ABOUT HUBTRAC ——

A World Class Brand

BRAND POSITION

BRAND POSITION

Hubtrac is a Premium Economy Brand. 


In an increasingly uncertain global environment, Europe’s stability carries special significance for Hubtrac. As a brand rooted in Europe, we remain committed to deepening our presence here while serving customers worldwide. With strong core advantages and a dedicated team, Hubtrac is steadily advancing toward its 2026 strategic goals—fully upgrading brand development and building a Premium Economy-standard system for partnership and promotion.


Strategic Goals


• Establish Hubtrac as a recognized Premium Economy brand

• Enhance distributors’ profitability and sales efficiency

• Build an open and collaborative brand ecosystem that fosters joint growth

• Develop customer-designed products, tailor-made by Hubtrac, with continuous innovation and improved quality


Partnership Commitments For European distributors, Hubtrac will provide structured market support:


• Unified promotional materials to strengthen brand image

• Shared best practices and marketing assets across channels

• Annual “Best Marketing Material” awards recognizing innovation and excellence


Hubtrac firmly believes: brand building is the core driver of business growth in Europe. Together with our distributors, we are committed to shaping a growing Premium Economy brand that creates lasting value for customers, partners, and the market.

The Hubtrac Movement

The Hubtrac Movement

Hubtrac is not just another tyre brand. We’re a movement— we uphold the highest standards of social responsibility, environmental stewardship, and ethical supply chain practices. Our European Manufacturing Base is a proud member of the Responsible Supply Chain Initiative (RSCI), ensuring transparency, fairness, and sustainability at every step of our production.

We are also an active member of the European Tyre and Rubber Manufacturers’ Association (ETRMA), aligning ourselves with the continent’s most rigorous quality, safety, and environmental standards.

These affiliations reflect our ongoing commitment to doing business the right way—for people, for the planet, and for the future of mobility.

"7+5" Global production base layout 

Hubtrac is a tyre manufacturer that aims to co-create brilliance with its customers. Our production facilities are spread globally, with 7 research institutions, 9 manufacturing bases, and over 18,000 employees. We launched the premium TBR tyre brand, Hubtrac, in 2020, targeting diverse global markets. 

How To Make A HUBTRAC Tyre

Hubtrac's production base, whether in Serbia or Thailand, uses the most advanced design-technology and production equipment to produce every Hubtrac brand tyre perfectly and accurately. Here, we briefly introduce how to make a Hubtrac Tire to Hubtrac distributors. 

Warranty

Hubtrac is a manufacturing enterprise specializing in tire production. We do not directly engage in sales activities in most of the global market. Instead, Hubtrac has a dedicated sales team that works closely with distributors in various regions to drive the expansion and sales growth of the Hubtrac brand in local markets!

Enterprise Mission

Enterprise Mission

Our mission is to create lasting value by placing customers at the center of everything we do and fostering a people-oriented culture that empowers our team. We are committed to environmental protection, energy efficiency, and workplace safety, ensuring that our operations uphold the highest standards of responsibility. Through lean management, harmonious cooperation, and mutually beneficial partnerships, we strive to build a sustainable enterprise that grows together with our customers, employees, and society.

—— HUBTRAC EU ——

A Glimpse Of Our Extensive Global Reach

—— HUBTRAC EU ——

A Glimpse Of Our Extensive Global Reach

Hubtrac HQ

www.hubtractyre.com

Hubtrac HQ

www.hubtractyre.com

AUSTRIA

www.hubtracreifen.com

AUSTRIA

www.hubtracreifen.com

IRELAND

www.hubtrac.ie

IRELAND

www.hubtrac.ie


Time records the road we have travelled,

Hope illuminates the road ahead.


The path behind us is marked by hardship and resilience;

The journey ahead will still hold challenges and obstacles.


Together with our partners,

Hubtrac has walked the road from nothing to something.


Now, we are about to embark on the road to the future, 

Side by side,

Driving the growth of Europe’s transport industry,

And welcoming a shining 2026 for the European tire sector.


Hubtrac Europe: Five Years of Excellence 
2022
Hubtrac Tyre Announced of European Production Line.
2023
Official Production Start at Hubtrac's Serbia Plant.
2024
Launch of Hubtrac 2.0 Products.
2025
Slaes Grew by Over 115% Year-On-Year in Europe.
2026
Launch of Hubtrac Marketing HUB

—— HUBTRAC USA ——

BORN GLOBAL BUILT FOR AMERICA

—— HUBTRAC USA ——

BORN GLOBAL BUILT FOR AMERICA

A Global Brand, Driven by America’s Roads


From advanced R&D centers in Hanover, Germany and Medina, USA, to world-class manufacturing bases in Serbia and Thailand, and a forward-looking brand hub in London, UK, Hubtrac stands as a truly global force in tire innovation.


Yet among all markets, the United States is where our journey accelerates. In 2026, Hubtrac Tyre will ignite its full global power—uniting innovation, performance, and precision engineering—to drive boldly into the U.S. market.

HUBTRAC