Hubtrac Impresses at the 2025 SEMA Show, Earning Strong Response in the U.S. Market

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[Las Vegas, USA – November 2025] — Global commercial vehicle tire brand Hubtrac made a strong impression at this year’s SEMA Show in Las Vegas. With a dynamic presence and a product lineup developed specifically for North American customers, Hubtrac showcased both its manufacturing excellence and its growing influence in the U.S. market. The company’s performance at the show underscored one clear message: Hubtrac is accelerating its expansion in the United States—and the results are already showing.

A Powerful Presence at SEMA: Fast-Tracking North American Growth

As one of the world’s premier automotive aftermarket events, the SEMA Show gathers the most influential players across the global auto industry. For Hubtrac, the 2025 edition marked a milestone appearance. The company brought its largest-ever team to the event, including its Managing Director, Directors for North and South America, and senior experts from technology, R&D, and marketing. This strong presence reflected Hubtrac’s deep commitment to the North American market and its ambition to strengthen its global footprint.

At the show, Hubtrac unveiled several truck and bus tire models designed and engineered specifically for U.S. roads and operating conditions. Every detail—from tread design and compound formulation to manufacturing precision—was fine-tuned for long-haul routes, heavy loads, and high-speed operations. The result: excellent durability, stability, and fuel efficiency that meet the demands of American fleets.

Interest from the market was immediate. Several major distributors and large fleet operators expressed strong intentions to collaborate. According to Hubtrac’s North America team, sales of its U.S.-specific product lines have grown steadily throughout the year, with demand continuing to rise.

HIGHWAY D21: Proven on the Road, Trusted by Fleets

Among the products on display, the HIGHWAY D21 series stood out as a clear crowd favorite. Introduced two years ago, the D21 has undergone extensive testing and real-world use across North America, earning the trust of many transport operators.

Built with SOCT (Stress Optimization Control Technology) and developed under European engineering standards, the D21 is continuously refined for the demands of North American routes. Its closed shoulder design restrain uneven wear, while 3D interlocking sipes deliver confident traction on wet roads. A reinforced center rib improves casing stiffness and handling stability under heavy loads and high speeds.

The D21 series is available in popular sizes including 11R22.5, 11R24.5, 285/75R24.5, and 295/75R22.5, offering reliable solutions for a variety of commercial applications.

Investing for the Long Term in the U.S. Market

During the event, Hubtrac executives emphasized that while the North American market is highly competitive, it also presents significant opportunities. The company plans to further increase its investment in the United States—focusing on dealer support, after-sales service, and localized marketing—to ensure that partners receive faster, more comprehensive support.

“We know that the U.S. market is more than just a sales opportunity—it’s a true test of brand strength,” said Hubtrac Managing Director Ali Guo. “By understanding our customers’ real needs and continuing to refine our products and services, we aim to earn long-term respect and trust from the market.”

Global Vision, Local Commitment

Hubtrac adheres to the highest European and North American R&D standards, supported by research centers in Germany and the United States and modern production bases in Serbia and Thailand. All Hubtrac products are certified under the ECE-COP quality system and undergo extensive road testing in multiple countries. Combining global expertise with local insight, Hubtrac continues to deliver tire solutions that exceed expectations in performance, safety, and reliability.

Driving Stronger, Going Further

With its solid global foundation, ongoing innovation, and clear customer focus, Hubtrac remains committed to its mission of “Driving the Future of Transportation with Technology.” 

“The SEMA Show once again confirmed that the U.S. market’s demand for premium commercial tires is growing,” said Ali Guo. “We look forward to working closely with our partners to move the industry forward—driven by technology, built on trust.”

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