Midland Tyres Services and Hubtrac announced their collaboration at the Irish Road Haulage Association (IRHA) National Conference in Galway at the weekend.
Hubtrac Tyres has entered the Irish market via a joint collaboration, backed up by an exclusive distribution agreement, with renowned truck tyre specialists Midland Tyre Services, which will see Midland act as the main importer and distributor for the brand on the island of Ireland.
Midland Tyre Services’ customers and other interested parties were given the opportunity to see the tyres up close throughout the weekend.
Speaking at the launch event, Chris Parle, commercial director of the Midland Tyre Services said: “We are delighted to be able to bring Europe’s newest tyre brand to the Irish market.
“We look forward to the addition of new product lines (including consumer and OTR tyres) being added to the current TBR product offering over the coming months.”
The Midland Tyre Services team are all smiles for our photographer
Ali Guo, Hubtrac Tyres global managing director added: “We have been working closely with The Midland Tyre Services Group for some time now to ensure that from launch, our product portfolio mix fully meets the needs of Irish users.
“We have been especially impressed by Midland Tyre Service’s implicit understanding of the Irish market and its requirements.
“We have no doubt that their professionalism and expertise within the Irish market, allied with our latest products, which are some of the most modern in Europe, will be a winning formula for Ireland.”
About Hubtrac
Hubtrac Tyres is one of Europe’s newest tyre brands; designed and tested in the company’s R&D facility in Germany and manufactured in one of Europe’s most modern tyre manufacturing sites in Serbia, making them a European tyre for Europe. Hubtrac TBR tyres are available in patterns for all use segments including Highway, Regional and Mixed use.