The Hubtrac Movement

Hubtrac is not just another tyre brand. We’re a movement— we uphold the highest standards of social responsibility, environmental stewardship, and ethical supply chain practices. Our European Manufacturing Base is a proud member of the Responsible Supply Chain Initiative (RSCI), ensuring transparency, fairness, and sustainability at every step of our production.

We are also an active member of the European Tyre and Rubber Manufacturers’ Association (ETRMA), aligning ourselves with the continent’s most rigorous quality, safety, and environmental standards.

These affiliations reflect our ongoing commitment to doing business the right way—for people, for the planet, and for the future of mobility.

100% Made in Europe

At Hubtrac, Europe isn’t just a location—it’s our identity. Our roots run deep across the continent, with our state-of-the-art manufacturing and customer service center proudly based in Serbia. Strategic offices in the UK and Germany further anchor our presence, empowering us to combine precision engineering with world-class logistics. We are not only Europe’s boldest new tyre brand—we are its most ambitious.

But our vision doesn’t stop at the borders of Europe. We are rapidly expanding across the USA, Canada, Latin America, the Middle East, and Africa, bringing the Hubtrac promise of quality, performance, and innovation to every road we touch.

Global Vision, Local Precision

Innovation knows no borders. That’s why Hubtrac operates research and development centers in the USA, China, and Germany, ensuring our technologies meet the diverse needs of global markets. We complement these with highly specialized sales and production hubs in the USA and Europe —creating a seamless, borderless tyre experience for customers around the world.

A Fresh Force in the Tyre Industry

Europe: 

As of August 1, 2023, we revamped our European HQ and production facilities, making Serbia our new home. The UK and Germany are now our strategic hotspots. We're the freshest tyre brand in  Europe, manufacturing top-tier tyres with our European R&D team leading the charge.

America:

In the United States, we are gaining ground fast. Our R&D and sales teams are working in tandem with our global partners in China and Thailand to deliver a revolutionary tyre experience tailored to North and South American markets. Hubtrac is more than a name—it’s a rising star across the Western Hemisphere. 

Why Hubtrac?

Hubtrac brings something fresh to the road —led by passion, powered by expertise, and committed to redefining the industry. Our youthful energy fuels our innovation, while our uncompromising approach to quality ensures every tyre is built to outperform expectations..

From rigorous testing to refined craftsmanship, we fuse technology with human insight. Our diverse and forward-thinking team is united by one mission: to drive the future of mobility.

Meet the Minds Behind the Movement

Hubtrac is guided by seasoned industry leaders with over 20 years of experience in tyre manufacturing and innovation. Our global R&D team spans Europe, the Americas, China, and Southeast Asia—bringing together a wealth of knowledge and a shared passion for excellence. These are the minds setting new benchmarks in tyre performance, safety, and sustainability.