Hubtrac Tyres enter the Irish tyre market with Midland Tyre Services

Hubtrac Tyres, has entered the Irish market via a joint collaboration, backed up by an exclusive distribution agreement, with renowned Truck Tyre specialists; The Midland Tyre Services Group, which will act as the main importer and distributor for the brand over the entire Island of Ireland including Northern Ireland.

As well as key personnel from both Hubtrac Tyres and The Midland Tyre Services Group in attendance over the weekend, customers and industry stakeholders experienced the brand’s products, their attributes and how they meet the requirements of Irish road transport operators first hand at one of the many display areas over the weekend.

Speaking at the launch event, Chris Parle, Commercial Director of the Midland Tyre Services Group said that he “was delighted to be able to bring Europe’s newest tyre brand to the Irish market. We look forward to the addition of new product lines (including consumer and OTR tyres) being added to the current TBR product offering over the coming months”

Ali Guo, Hubtrac Tyres Global Managing Director added “We have been working closely with The Midland Tyre Services Group for some time now to ensure that from launch, our product portfolio mix fully meets the needs of Irish users. We have been especially impressed by Midland Tyre Service’s implicit understanding of the Irish market and its requirements. We have no doubt that their professionalism and expertise within the Irish market, allied with our latest products, which are some of the most modern in Europe, will be a winning formula for Ireland”

About Hubtrac:

Hubtrac Tyres is one of Europe’s newest tyre brands; designed and tested in the company’s R&D facility in Germany and manufactured in one of Europe’s most modern tyre manufacturing sites in Serbia; A European tyre for Europe! Hubtrac Truck and Bus Radial tyres (TBR) are available in patterns for all use segments including Highway, Regional and Mixed use.

About The Midland Tyre Services Group:

The Midland Tyre Services Group is based aand group headquartered at Borris in Ossory in County Laois. It has multiple points of sale and a trusted reseller network throughout the Island of Ireland as well as operating Ireland’s largest fleet of specialist mobile service vans.