Hubtrac Tyres Shines at 2026 SEMA Show with New 3.0 Products

Hubtrac drew strong attention at the 2026 SEMA Show (November 3–6, local time, Las Vegas) with the North American debut of its all-new 3.0 generation of commercial tire products—a clear signal that the brand is not simply competing in the U.S. market, but helping to shape its future."

Demonstrating Real Strength on a Global Stage

Hubtrac attended the show with a senior delegation led by Managing Director Ali Guo, together with the Directors for North and South America and senior experts from technology, R&D, and marketing. Behind the booth stood the full weight of the brand: research centers in Germany and the United States, modern production bases in Serbia and Thailand, and products engineered to the highest North American R&D standards—growth built on verifiable manufacturing strength.

The All-New 3.0 Products

The spotlight was the debut of the new-generation 3.0 series—HIGHWAY D31, ALLROAD D33, ALLROAD T35, and MIXED D32—carrying forward Hubtrac’s market-proven SOCT (Stress Optimization Control Technology), with upgrades across tread design, compound formulation, and casing construction for greater durability, stability, and fuel efficiency.

The HIGHWAY D31 combines a closed shoulder design for longer single-trip mileage, 3D steel sheets for better traction and uniform wear, SOCT-optimized footprint distribution, and variable-angle grooves that prevent stone jamming. The ALLROAD D33 features open-shoulder, high-saturation pattern blocks for strong drive performance, with a reinforced tire body that withstands frequent starting and stopping as well as cornering wear in regional transport. The ALLROAD T35 pairs tough, low-heat tread rubber for long mileage with wide continuous shoulder ribs and an arc-shaped shoulder design for stable trailer operation and small-radius turns. The MIXED D32 delivers superior traction on complex roads through large square-shaped pattern blocks with horizontal grooves, plus outstanding anti-cut and anti-crack durability.

Engineered specifically for U.S. roads and operating conditions, the series attracted constant crowds at the booth and covers the market’s most in-demand sizes, including 11R22.5, 11R24.5, and 295/75R22.5.

Old Friends Returning, New Partners Joining

Long-standing partners returned throughout the show to share fleet experience and expand orders, while first-time visitors left with clear intentions to cooperate—multiple new agreements were reached during the event. “Our goal is to make Hubtrac one of the most trusted commercial tire brands in North America,” said Ali Guo. “We will grow together with our dealers and fleet partners—the U.S. is a long-term strategic market for us.”

The 2026 SEMA Show was not an end point but a new starting line—driven by technology, built on trust, Hubtrac is here for the long haul.

Hubtrac — Journey to the Future.