4th June 2025

Hubtrac Tires Shine at Bologna Motor Show, Launching “Made in Europe” Products for the U.S. Market and Accelerating American Expansion

At the 2025 Autopromotec Exhibition in Bologna in May, Hubtrac Tires made a powerful impression with its largest exhibition booth to date, unveiling a series of all-new tire products specifically designed for the U.S. market. This milestone not only showcases the brand’s growing strength but also marks a significant leap forward in Hubtrac’s global strategy—especially in its expansion into the American market.

European Innovation, U.S. Application: A Core Element of Hubtrac’s Global Strategy

The newly launched tire models were developed by Hubtrac’s European R&D Center in collaboration with its U.S. engineering team. They are engineered to meet the stringent safety, environmental, and regulatory requirements of both the European and American markets. Notably, several of the new products achieved B-B-A grade ratings in rolling resistance, wet grip, and noise levels—qualifying them for subsidies in Europe and positioning them competitively in the U.S. high-performance segment.

Ali Guo, Global Managing Director of Hubtrac, remarked, “We firmly believe that ‘Global R&D and European Manufacturing’ stands for superior quality and innovation in the industry. But our ambitions go beyond Europe—we aim to deliver these standards to global markets, especially our rapidly growing customer base in the United States. Europe is our foundation; the U.S. is our future for dual-engine growth.”

U.S. Market Momentum Builds as Transatlantic Service Network Strengthens

Hubtrac’s rapid growth in the U.S. in recent years is fueled by its consistently high product quality and a continuously optimized service system. Backed by robust production capacity and a standardized quality framework at its European manufacturing base, Hubtrac has been expanding its U.S. sales channels, warehouse infrastructure, and local partnerships—forming a seamless service loop from “European Manufacturing” to “U.S. Local Response.”

“We are building a stronger support network in the U.S. to ensure that the high-quality products crafted with European craftsmanship can be delivered quickly and efficiently to American customers,” said the company’s U.S. Regional Head. “The success of our presence at the

Bologna show further strengthens our commitment to positioning Hubtrac as a dual-engine brand across both the European and American markets.”

Bologna Exhibition: A Bridge Between European Engineering and American Trust

At this year’s Bologna show, Hubtrac’s booth doubled in size compared to its 2023 presence at the Cologne exhibition in Germany. Featuring an open, interactive layout and smart display modules, the booth attracted significant attention from buyers and partners across Europe, North America, and South America. Numerous partnership discussions took place at the show, with several U.S.-based distributors and channel partners expressing strong interest in the newly launched products. Many see Hubtrac’s premium offerings as a promising solution to enhance user experience and reduce operational costs for North American customers.

From Europe to America—Hubtrac’s Long-Term Commitment

Since its founding, Hubtrac has adhered to a development philosophy centered on “Quality First, Service Worldwide. ” In 2025, the company has raised its European shipment forecast by 30%, while investments and expected growth in the U.S. remain highly promising. Hubtrac’s vision goes beyond short-term gains, aiming to build cross-regional, long-term partnerships and establish itself as a “Trusted Global Tire Solutions Provider.”

“European manufacturing reflects our commitment to quality; the U.S. market represents our strategic focus for the next stage,” said a Hubtrac spokesperson. The company plans to further  increase its brand presence and participation in exhibitions across the Americas—writing a bold new chapter in its global journey.