Press Release: Hubtrac Tires Shines at Bologna International Tire Expo

Reinforces “Europe as Home” Commitment with Launch of 10 New European-Designed Products

[Bologna, May 2025] — At the 2025 Autopromotec Exhibition in Bologna, Italy, Hubtrac Tires made a powerful impression with its largest booth to date and officially unveiled 10 new tread patterns designed specifically for the European market. This showcase was not only a display of technical expertise but also a milestone in Hubtrac’s strategic localization efforts, reinforcing its long-standing commitment to the philosophy: “Europe is Home.”

The booth—double the size of its 2024 appearance at the Cologne Tire Exhibition—featured an open layout with intelligent product displays and a giant branded installation, creating a high-impact visual experience. The exhibit drew strong interest from global buyers, and partners. The product launch attracted large crowds and numerous partnership inquiries, underscoring Hubtrac’s rising influence in the global tire market.

From Participant to Key Player: Expanding Footprint Across Europe

This is not Hubtrac’s first appearance at a European tire show. The brand has consistently participated in major European tire exhibitions, and its growing booth size year over year reflects more than just increased physical presence—it represents rising brand strength, premium product quality, and growing trust from the industry and customers alike.

Through sustained participation, Hubtrac has strengthened ties with distributors and end users, steadily building a reputation as a world-class, reliable, and professional tire brand rooted in Europe. Each appearance is treated as an opportunity to reaffirm its long-term commitment to the European market.

“Made for Europe”: A Trifecta of Localized Design, Manufacturing, and Service

The 10 newly launched products were developed by Hubtrac’s European R&D center in collaboration with engineering teams from Europe, the U.S., and other regions. They are designed to meet diverse road conditions and regulatory requirements across the continent. Notably, six of the new products achieve B-B-A ratings in rolling resistance, wet grip, and noise levels—making them eligible for eco-incentives in markets such as Germany. Further information on the new Hubtrac products is provided below.

On the manufacturing front, Hubtrac leverages its production base in Serbia to ensure high product quality, consistency, and safety. In terms of service, the company continues to expand its European team, deepen regional partnerships through targeted cooperation policies, and establish localized warehousing in select markets—enabling faster response times and more efficient service delivery.

“We’ve always regarded Hubtrac as a truly European-made brand,” said Ali Guo, Global Managing Director of Hubtrac. “We were born in Europe, we’re deeply rooted in Europe, and we’re confident in achieving success both here and around the world.”

Staying True to Our Vision: Building Long-Term, Trust-Based Partnerships

Now entering its fifth fiscal year, Hubtrac remains committed to innovation, customer-first values, and service excellence. Rather than chasing short-term sales or profit spikes, the brand focuses on building stable, long-term, and trustworthy relationships. Every customer and every piece of feedback from the European and global markets plays a vital role in Hubtrac’s continuous growth.

“Exhibiting at tyre shows has proven to be critical,” said Leon Chen, Hubtrac’s European Sales Director. “Following the Bologna exhibition, we’ve revised our shipment forecast for Europe upward again—raising our 2025 target by 30%. Each event delivers tangible results, and for a tire brand with manufacturing roots in Europe, this is crucial. It gives us—and our customers—confidence in long-term, sustainable development.”

Looking Ahead: Expanding Global Presence

Looking forward, Hubtrac plans to further increase its participation in trade shows across Europe, North America, and other key markets. With each appearance, the brand aims to deepen its market impact, leave a lasting impression, and write new chapters in its global growth story.